The Better Make Room campaign spurred Gen Z’ers to Reach Higher—to and through college.
celebrity influencers spread the message at an exponential rate
enrolled for UpNext college application texting resources
social media impressions
texts sent through UpNext
“Take this spirit and all this energy and bring it with you as you go on and go off and do great things. We will be watching you, hoping you come back and you share that energy and you give those gifts backs to your siblings, your community, to your neighborhood, to this country. We need you.”